Wonders never cease. When I was in school, word-of-mouth marketing was just a footnote in our lecture notes. But now, I discover an entire course designed for Word of Mouth Marketing! This is the class blog and is a part of the Northwestern University’s Integrated Marketing Communications program in the Medill School of Journalism.
Of course, I would not have discovered this if not for a flatteringly positive review by Vanessa in her class blog. Well, what can I say? You go, girl!
Technorati Tags: marketing, word of mouth, integrated marketing
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