I learned that there are some *ist words that are quite controversial. Sexist, elitist, masochist, dentist… well, you get the idea. But the thing is, in marketing, controversy sells. Which is probably one of the reasons sex sells.
This then leads us into another controversy, your conscience. Are you my conscience?
When is it ethical to use sex to sell? Is it ever?
There was a study that was discussed in about Sex In Advertising (link has a few naughty images) that seems to imply that using sex in ads might not be as effective as is commonly believed.
So, if using sex might actually back-fire against your campaign, is it worth the risk then to take this route? There must be better ways to create impact and stir interest. Must we really resort to the lowest tier in Maslow’s little pyramid?
Tell me what you think!
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