Remember Thomas the Tank Engine?

For those of you who might remember, I wrote a post on “Thomas The Test of Crisis Marketing” and how the company handled a massive recall. Well, here is an unexpected follow up that I stumbled across on the lizandchris blog: Rejoicing on the Isle of Sodor.

Now, THAT is the right way to handle crisis marketing – great follow through.

[tags]thomas the tank engine, sodor, crisis marketing[/tags]