Remember Thomas the Tank Engine?
For those of you who might remember, I wrote a post on “Thomas The Test of Crisis Marketing” and how the company handled a massive recall. Well, here is an unexpected follow up that I stumbled across on the lizandchris blog: Rejoicing on the Isle of Sodor.
Now, THAT is the right way to handle crisis marketing - great follow through.
Technorati Tags: thomas the tank engine, sodor, crisis marketing
