Comments on: Online Communities – A Marketing Fad That Can Kill You

By: Calvin Warr

Calvin Warr — Fri, 24 Aug 2007 02:21:39 +0000

Laura, that is so very true! Each piece of the communications puzzle needs to be in place and working together. To rely on any single one is clearly not wise. Above all, you can pretend for a while, but eventually, the market will know. With bad press, if the company is essentially solid and have good customer rapport, the community will stand up to defend it. But no one will stick their neck out to defend you. So, in the end, you still need to deal with the bad press directly rather than hope the community can pull you out of the hole.

By: Laura

Laura — Thu, 23 Aug 2007 17:01:06 +0000

Something to remember, I think, is that if your company is suffering low morale or a bad rapp in the press, an online community (even an effectively built one) isn’t going to save it. An online community should enhance the quality and value that is already there.

By: Calvin Warr

Calvin Warr — Tue, 21 Aug 2007 11:23:58 +0000

Sorry Anujk, was just ranting a little. But its an interesting thought – to do a piece on this. Let’s see. Thanks for dropping by. You have a nice blog.

By: Anujk

Anujk — Tue, 21 Aug 2007 04:24:07 +0000

well I was looking for some more tips … :(

By: Research Monkey

Research Monkey — Sun, 19 Aug 2007 22:09:53 +0000

Hi Calvin,
Thanks so much for the compliment on my article on Transparency. Research Smeesearch isn’t Esau’s blog, however. It’s mine – Research Monkey, aka Sassy Maven. Esau is my husband. And while we are often of like mind, he did not write the article — I did.
Cheers!
Marcy

Calvin Warr: Ooops! I will certainly amend my post! :)