http://www.calvinwarr.com/marketing/199/targeted-marketing-an-example/ Marketing that brings a smile. Thu, 08 Sep 2011 21:17:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.calvinwarr.com/marketing/199/targeted-marketing-an-example/comment-page-1/#comment-293 Calvin Warr Wed, 19 Sep 2007 02:16:56 +0000 http://www.calvinwarr.com/marketing/199/targeted-marketing-an-example/#comment-293 Thanks for your comments, David. Many people think that Adsense/Adwords is the only game in town for online marketing, but that is so not true, at least not any more. Thanks for your comments, David. Many people think that Adsense/Adwords is the only game in town for online marketing, but that is so not true, at least not any more.

]]> http://www.calvinwarr.com/marketing/199/targeted-marketing-an-example/comment-page-1/#comment-292 David Neuman Tue, 18 Sep 2007 19:40:08 +0000 http://www.calvinwarr.com/marketing/199/targeted-marketing-an-example/#comment-292 This is all very true. Using a service like Adsense might be effective if you want to bring in a little extra revenue, but it doesn't cater to a specific target market. It is important ot find your competitive advantage (or to create one if you don't have one) and use it to target the market that would most benefit your company. Focusing on the needs of a select few markets will make your company become an expert on these markets resulting in a relationship with your customers that many of your competitors wont' be able to replicate. This is all very true. Using a service like Adsense might be effective if you want to bring in a little extra revenue, but it doesn’t cater to a specific target market. It is important ot find your competitive advantage (or to create one if you don’t have one) and use it to target the market that would most benefit your company. Focusing on the needs of a select few markets will make your company become an expert on these markets resulting in a relationship with your customers that many of your competitors wont’ be able to replicate.

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