In the good old days, joint ventures happened when two businesses decided that they would like to pursue a new business opportunity together. Usually, it was because each had a skill or resource that was important to the success of the endeavour.
Well, in today’s “Internet Age”, it seems that joint ventures are not only thriving, but appears to be one of the more powerful means of marketing online. Just take a look at Mark’s interview on “Joint Ventures – The Secret to Fast Internet Marketing Success“. In my opinion, there is another huge advantage of online joint ventures, especially for the newbies. You see, the Internet is all about “critical mass”. Once you have that, it becomes so much easier. It takes a long time to build up to that critical mass. Doing a joint venture with an established online marketer allows you to leverage off that volume. Even if you give up the majority of the profits, the joint venture will give you a leg up in the world of online marketing; and ready for your next big idea to take off.
[tags]online marketing, joint ventures, internet marketing, starting out[/tags]
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