It is not often that you read about a customer being served. Well, I mean, legally served. Actually, the customer was arrested.
Our friend Kailani had this terrible experience which she talked about in her blog: Some People Just Shouldn’t Drink on Flights.
Certainly, the customer is always right. However, once you violate the “higher laws”, you are no longer considered a customer, but a criminal. The most common of course, is the shoplifter. He is certainly not a customer, though he started as one when he first walked in. Another very interesting customer is the one who pays his bills with a bounced check.
In many countries, willfully issuing a bounced check is actually an offence. Many people are not even aware of this. To them, it is just a “clever” way to stall the payments a little while more.
In the world of sales and marketing, customers are our life blood. But as small business owners, we also have to realize that sometimes, that person might not be a customer. It would serve us better not to have anything to do with them.
Robbery is a crime, but most people don’t even blink an eye when they refuse to pay their advertising agency their fees. Think about that.
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