Marketing is More Fun These Days With YouTube!
I am sure by now, all of you would have had the joy of discovering the power of YouTube videos in promoting your product, services or brand.
It is particularly powerful when it comes to delivering socially conscious corporate messages, don’t you think?
But what if you do not have the video talents? Surely you do not want your products or brand image to be tarnished by an amateurish video effort? Well, I just found a new best friend - the corporate film-maker. Imagine that you have the resources and experience of a producer that has worked with big names and big brands. Then imagine that you can discuss your needs with him/them. Isn’t that better than begging those young ‘uns in your department to cook up a YouTube video that you might not even dare show your mother?
Chuckle if you will, but don’t joke with your corporate image. I was puzzling through this question - how can I participate in the YouTube phenomena if I can’t make a decent film. Well, I was wondering until Director Tom visited my site and I saw his link on the MyBlogLog widget.
Problem solved.
Thomas Clifford said,
January 26, 2008 at 1:24 pm
Hi Calvin,
Many thanks for mentioning my work. True story…
My scriptwriter came out of meeting a few days ago and called me and asked me, “What do you tell clients who want a ‘YouTube’ video?”
I said, “I don’t know what that means.”
Study the question and you’ll find it’s a meaningless question.
A sign of the times, for sure.
Thanks, again!
Tom
Calvin Warr said,
January 28, 2008 at 11:01 am
Hey! Strangely, I actually understood the question.. here is my take:
Client: “I want a YouTube Video” <- for my Product A, I assume
Clever Me: “Oh, you mean you would like to have a short, catchy video clip that could get everyone talking about your product, make it a viral sensation and get loads of free advertising? Well, can’t do it…”
hee hee… :p