Once upon a time, in a board room not far away, the Council met.

“You know what we want,” said the Head. “Deliver for us a creative of such excellence, none who view it can resist The Product.”

It was a daunting task. A task that would challenge the mettle of The Best. But it was not impossible. Properly targeted, armed with information, demographics, statistics and other magical tools; knowing the Final Objectives, The Product shall thrive.

“Indeed, we will!” the Leader of The Best proclaimed confidently. “Now tell us more.”

“There is nothing more to tell. You are The Best. You have the Knowing. Speak no more and go Create.” And so speaking, the Head turn and walked from the room.

For one brief horrifying moment, the Leader realised, finally, he has met the Mission Impossible.