Here is an interesting idea. Everyone knows that sunscreens are used when you are out in the sun.

Now, the challenge is, sunscreens are messy and they are psychologically associated with “good times on the beach”. But sunscreen is also a needed protection for skin, especially those with fair skin, to prevent skin problems. Everyone knows this, but, like a diet, no one seems to be able to make it a habit.

This company, launched by two concerned (and innovative) moms, seems to have identified an interesting niche - daily sunscreen. Their company, Screen, Inc., has a range of sunscreens that promises to be non-greasy, affordable, non-irritating and dermatologist-approved. They hope that this will encourage teens to use it on a daily basis.

This is quite smart. After all, teens are the ones who spend the most times outdoors, and they are most concerned about their looks. A face peeling from sun burn is not the most attractive, for sure!