http://www.calvinwarr.com/marketing/303/we-need-features-but-well-buy-the-short-skirt/ Marketing that brings a smile. Thu, 08 Jan 2009 19:59:05 +0000 http://wordpress.org/?v=2.6.2 http://www.calvinwarr.com/marketing/303/we-need-features-but-well-buy-the-short-skirt/#comment-1300 Solomon Thu, 19 Jun 2008 09:13:55 +0000 http://www.calvinwarr.com/?p=303#comment-1300 Hi Calvin, How are you? I just got into your site through Vivienne's blog. I want to read lot here from now. Keep the good work going... Solomon Hi Calvin,
How are you? I just got into your site through Vivienne’s blog. I want to read lot here from now.
Keep the good work going…
Solomon

]]> http://www.calvinwarr.com/marketing/303/we-need-features-but-well-buy-the-short-skirt/#comment-1263 ReallyNiceVacations Thu, 12 Jun 2008 11:36:32 +0000 http://www.calvinwarr.com/?p=303#comment-1263 Definitely we buy benefits and not featues. It's also a fact that we buy with emotion and then justify with reasons later. Heh heh, that's why ... for people who cannot control their emotion during their shopping spree, we nicely refer their spending habits as "retail therapy". Definitely we buy benefits and not featues. It’s also a fact that we buy with emotion and then justify with reasons later. Heh heh, that’s why … for people who cannot control their emotion during their shopping spree, we nicely refer their spending habits as “retail therapy”.

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