It is strange. When we were in school, we skipped as many lectures as we could. Now, I spend 15 mins listening to one and actually liked it.
This post: How Starbucks Uses Psychological Triggers To Influence Customers – Video contains an excellent video of a lecture by Bryant Simon on how Starbucks has used various psychological triggers to successfully market their brand. Excellent stuff.
If you are not smiling after watching this, you don’t love marketing. Go sell cars. :)
Related posts:
