I just found this really interesting site that talks about diet pills and nothing but diet pills.
Anyone who is interested in COPYWRITING should really take a look at this site. OK, if you are looking for a slimmer you, you can go too. Duh.
The site is fascinating for me because you have a page that contains a short write up of ten different diet pills. Yet, each is written with the following key points:
1. Each first line is a unique selling proposition
2. There is a statement of fact and a promise (mostly)
3. Each short write up contains all the salient points that you need to know including the invitation to purchase
4. There are clear links where you can get more information (does not apply to offline copywriting, critical for online copywriting)
I subscribe to the adage that we never stop learning. And this is really a nice learning experience.
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