Comments on: Facing the Economic Recession

By: liquidmelatonin

liquidmelatonin — Mon, 27 Jul 2009 14:39:19 +0000

the Economic Recession has been pretty hard on us. some of my friends lost their job because of the massive job cuts. i just hope that our economy becomes better in the following years.

By: Vivienne Quek

Vivienne Quek — Fri, 13 Feb 2009 04:19:57 +0000

Thanks for picking up the tag. Yes, you made a good point here that a company “should not cut back so much that customer service excellence is compromised.”

Regards
Vivienne Quek

By: Solomon

Solomon — Wed, 11 Feb 2009 11:16:04 +0000

Calvin,
You made a very good point towards the end in your post: \\\”Good marketing campaigns take time and effort. Most of the time, in the heat of the battle for market share and business, we rush through it all\\\’.

As you said, most of the marketing campaigns are rushed through due to sudden need. It is good every business house to ponder over it and use this vital time to chalk a good marketing campaign to get maximum mileage.

You’ll do a great benefit if you advise clients on this and make good use of this slump. And you gave me a good thought to write a post in my blog on how creatives are made and how laborious it is.
regards
Solomon

By: Calvin Warr

Calvin Warr — Wed, 11 Feb 2009 08:52:50 +0000

Yes, when we are prepared to invest in our business, and take some action; we have an opportunity to come out winners. You are right, branding is something we need to maintain under all circumstances. But we just have to be prudent with the methods chosen.

By: Solomon

Solomon — Tue, 10 Feb 2009 12:30:44 +0000

Hi Calvin,
What you suggested to the clients is really really good – to advertise in the recession. some of them who made big money can do that still; like some real estate people still do.
But those brand activitities you mentioned at the bottom are a must for every one to survive the recession.
Solomon