Comments on: Positive Marketing? What’s that!? http://www.calvinwarr.com/marketing/38/positive-marketing-whats-that/ Marketing that brings a smile. Thu, 08 Sep 2011 21:17:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Calvin http://www.calvinwarr.com/marketing/38/positive-marketing-whats-that/comment-page-1/#comment-130 Calvin Mon, 07 May 2007 09:10:31 +0000 http://www.calvinwarr.com/marketing/38/positive-marketing-whats-that/#comment-130 Thanks Phil! Good pointers! :) Thanks Phil! Good pointers! :)

]]> By: Phil Gerbyshak http://www.calvinwarr.com/marketing/38/positive-marketing-whats-that/comment-page-1/#comment-129 Phil Gerbyshak Mon, 07 May 2007 01:37:16 +0000 http://www.calvinwarr.com/marketing/38/positive-marketing-whats-that/#comment-129 Thanks for picking up my article and running with it. I've got another thought for you: Instead of "positive marketing" how about sharing authentic stories from happy customers? As Jackie Huba and Ben McConnell would say, create some customer evangelists. Make something people want to talk about, and make it easy for them to talk about. And your front liners don't tell your stories; they ARE your stories. Without your front line people fully embodying your culture, you will become extinct, and we'll say "remember when..." instead of "Isn't it great how?" Thanks for picking up my article and running with it. I’ve got another thought for you: Instead of “positive marketing” how about sharing authentic stories from happy customers? As Jackie Huba and Ben McConnell would say, create some customer evangelists. Make something people want to talk about, and make it easy for them to talk about.

And your front liners don’t tell your stories; they ARE your stories. Without your front line people fully embodying your culture, you will become extinct, and we’ll say “remember when…” instead of “Isn’t it great how?”

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