Working in Marketing for so many years, we all know this – we hate briefs. Nope, nothing to do with how tight it is… moving on…
Whether you are trying to brief your ad agency, or a freelance designer or maybe even your boss (to show that you know what you are doing?); it is always difficult. But it helps if you have a guide. I just saw a short write up on “How do you write a graphic design brief?” over at David Airey’s blog. It’s a good starting point if you are at a lost as to how to write your brief.
Depending on what you are actually trying to achieve, your brief can be as comprehensive as several pages long, or just a brief one-pager. The most important thing to remember is this: to keep marketing fun, ensure no one falls asleep reading your “brief”.
Some additional points from me to David’s excellent pointers:
- Be brief (duh!)
- Write clearly and simply, this is not a test of your vocabulary
- Use charts, tables, diagrams if necessary rather than go into a long description(a picture paints a thousand words)
Not much to add to an already excellent post. :)
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