Sometimes, we think too much. No where is it more true then where it applies to online marketing.
Compared to traditional marketing, online marketing can be considered “new”. Yet, the reality is that the break-neck pace of the online world means that learnings and evolution of the medium runs at a pace that far out-strips that of traditional marketing. Yet, many are still trying to figure it out.
I believe that it has already been figured out, we just find it hard to accept. After all, it is new media and therefore must come with its own lexicon of definitions, standards, processes and all the delicious complications that make “marketing” so mysterious and sexy, right?
Well, sort of.
The reality is that the old adage “The more things change, the more they stay the same” is really very true. The good old realities of promotions and marketing continue to hold true even online. Once the “Internet Bubble” burst, what remains is the truth that the Internet is nothing more than another medium of communications. It is a mega special interest group, if you like. It is like joining a Church Group, or joining a Gym; you join a community of people doing specific things and sharing specific things.
In other words, marketing online is no different than marketing offline. Which brings us to the title of “offline promotion for your online business”. It is actually a better idea than you think. Of course, you do have to promote your business online. But many people fail to realise that the offline route is just as effective, if not more so.
Rather than go into the details of how to do it, just go read my friend Laura Spencer’s excellent piece “Six Simple Ways To Promote Your Online Business Offline“.
I am sure you will enjoy it.