The lure of mobile apps

The internet is dead. Or rather, it has evolved and moved into the mobile world.

There was once a time when the idea of viewing a website or any online content on your mobile phone was an uncomfortable and unproductive experience. Not anymore. Today, if you website is not mobile friendly, you are in trouble.

Even if your site does not “look good”, if it is easily viewable on a mobile device, all is good.

But more and more businesses today are discovering the power of mobile apps. It does not take too much to get a simple app created. It can be for iOS (Apple’s iPhone range of products) or for Android. But the important thing is, if you have a simple app that your customers or even business partners can download, it can make doing business with you that much more attractive. After all, who would mind downloading a new app for their latest iPhone or their cool Samsung Note 3 or 4 or 5 for that matter!

But what should you put on the mobile app?

I have some ideas and you can add to them if you have more:

  • Interactive catalogue
  • Product update
  • Technology news specific to your industry
  • Ordering product
  • Shipment tracking
  • Help (product, service or even people directory)

Surely, there must be more!

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