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Category Archives: Brand
Increasing Sales
How do you increase sales revenue? There are only 3 known ways to increase your business legally: Get more customers Increase price Get existing customers to buy more Usually, most companies focus on #1 – Get More Customers. This is … Continue reading
Posted in Brand, Great Marketing, Marketing Ideas
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Brand – Is it just my logo?
If you have been in advertising for more than a day, you must have been involved in some kind of branding argument. The most common, ulcer inducing phrase that you will ever hear must certainly be: “… make the logo … Continue reading
Marketing StarBucks Brand
It is strange. When we were in school, we skipped as many lectures as we could. Now, I spend 15 mins listening to one and actually liked it. This post: How Starbucks Uses Psychological Triggers To Influence Customers – Video contains … Continue reading
Posted in Brand, Marketing Stuff
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Logos Galore!
One of the most “fun” part of marketing must surely be the logo. Whether you are using them creatively, trying not to use them or even coming up with a new one for your company or brand, it’s a lot … Continue reading
Posted in Brand, Great Marketing
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Building Trust
Actually, if you pare it right down, what is marketing other than building trust? In the end, what we are trying to do is to make people believe what we say about our products, its capabilities and that it is … Continue reading
Posted in Brand, Great Marketing
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Branding – Measuring Your Personal Brand Value
Seems like recently, there has been quite a lot of talk about branding. First, Vivienne spoke about your personal brand in her Versa Creations‘ blog, and then now, Yvonne talks about staying “on brand“. Somehow, bloggers need to know where … Continue reading
Posted in Brand, Great Marketing
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