Category Archives: Marketing Stuff

We need features, but we’ll buy the short skirt.

Posted on June 12, 2008 by Calvin Warr

For many of us in marketing, it is sometimes a challenge to work with very technically oriented people. They seem to see everything in terms of spec-points and checklists. Imagine this story. Three guys running an engineering company wanted to … Continue reading →

Posted in Marketing Ideas, Marketing Stuff, Personal Musings | 2 Comments

Market studies – What we should learn from American Idol

Posted on April 24, 2008 by Calvin Warr

Market studies, statistics, have had an up and down history. They have gone from boom to bust and back again, with companies first embracing it, then pooh-poohing it. But the reality is that most large corporations continue to rely on … Continue reading →

Posted in Marketing Ideas, Marketing Stuff | Tagged , , , | 1 Comment

American Idol, Song Choice, and your Ad Agency

Posted on March 27, 2008 by Calvin Warr

Simon said of David Archuleta, that he would be surprised if the song was chosen by him last night. For those who do not follow American Idol because someone has held a gun to your head or tied you to … Continue reading →

Posted in Marketing Agency, Marketing Stuff | Tagged , , | 2 Comments

Warned You About Sex in Advertising, right?

Posted on March 25, 2008 by Calvin Warr

Sorry to have to get back to this topic again. But I just read this post about Burger King’s Inappropriate Commercial and I just had to heave that sigh… I wanted to say “I told you so!” but then, I … Continue reading →

Posted in Great Marketing, Marketing Stuff | Tagged , | 2 Comments

Knowledge and Smarts alone are not enough…

Posted on March 18, 2008 by Calvin Warr

A friend of mine in the tiny, sunny island of Singapore, just told me about a really interesting development that really got the people miffed: “The New Taxi Stand Rule“. This was really interesting. You see, most of the policy … Continue reading →

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Mission Imposible – The Missing Marketing Brief

Posted on February 27, 2008 by Calvin Warr

Once upon a time, in a board room not far away, the Council met. “You know what we want,” said the Head. “Deliver for us a creative of such excellence, none who view it can resist The Product.” It was … Continue reading →

Posted in Marketing Agency, Marketing Stuff, Writing | Leave a comment