Category Archives: Marketing Ideas

Sharing of great ideas for marketing events, promotions, advertising and more!

The lure of mobile apps

The internet is dead. Or rather, it has evolved and moved into the mobile world.

There was once a time when the idea of viewing a website or any online content on your mobile phone was an uncomfortable and unproductive experience. Not anymore. Today, if you website is not mobile friendly, you are in trouble.

Even if your site does not “look good”, if it is easily viewable on a mobile device, all is good.

But more and more businesses today are discovering the power of mobile apps. It does not take too much to get a simple app created. It can be for iOS (Apple’s iPhone range of products) or for Android. But the important thing is, if you have a simple app that your customers or even business partners can download, it can make doing business with you that much more attractive. After all, who would mind downloading a new app for their latest iPhone or their cool Samsung Note 3 or 4 or 5 for that matter!

But what should you put on the mobile app?

I have some ideas and you can add to them if you have more:

  • Interactive catalogue
  • Product update
  • Technology news specific to your industry
  • Ordering product
  • Shipment tracking
  • Help (product, service or even people directory)

Surely, there must be more!

Offline Promotion for your Online Business

Sometimes, we think too much. No where is it more true then where it applies to online marketing.

Compared to traditional marketing, online marketing can be considered “new”. Yet, the reality is that the break-neck pace of the online world means that learnings and evolution of the medium runs at a pace that far out-strips that of traditional marketing. Yet, many are still trying to figure it out.

I believe that it has already been figured out, we just find it hard to accept. After all, it is new media and therefore must come with its own lexicon of definitions, standards, processes and all the delicious complications that make “marketing” so mysterious and sexy, right?

Well, sort of.

The reality is that the old adage “The more things change, the more they stay the same” is really very true. The good old realities of promotions and marketing continue to hold true even online. Once the “Internet Bubble” burst, what remains is the truth that the Internet is nothing more than another medium of communications. It is a mega special interest group, if you like. It is like joining a Church Group, or joining a Gym; you join a community of people doing specific things and sharing specific things.

In other words, marketing online is no different than marketing offline. Which brings us to the title of “offline promotion for your online business”. It is actually a better idea than you think. Of course, you do have to promote your business online. But many people fail to realise that the offline route is just as effective, if not more so.

Rather than go into the details of how to do it, just go read my friend Laura Spencer’s excellent piece “Six Simple Ways To Promote Your Online Business Offline“.

I am sure you will enjoy it.

Why Personal Video Conferencing Does Not Take Off?

I asked myself this question, about why personal video conferencing does not take off. Even at the Corporate level, it is not as common as faxes, email and telephone calls.

Actually, my answer is quite simple. Assuming that most people will have 3G, smart phones and so on, why don’t they use video? Well, the most obvious really, is the AUDIO part of things. We are all used to holding the phone to our ears to talk. But for Video Conferencing, the phone is held in front of us.

This brings up two possible issues:

1. We are not used to holding it in that position for a conversation
2. The phone is not against our ears, so its either a speakerphone or a ear-phone.

The first is easy. Do it often enough and it becomes normal. The second question is harder. Having wires dangling off the phone is not comfortable. Many people still do not use a ear piece and bluetooth seem to have some issues.

In the end, it is a matter of whether we are willing to change the way we work and live.

Any ideas?

Progress Called Gmail Motion

Now, please do not get me wrong, I am all for progress. In fact, I get bored doing the same old things the same old way.

I just spent a really hilarious few minutes watching this, and I want to share it with all of you. After all, laughter is the best medicine, right? But the point here is this, what is the point?

With the advances in voice recognition, do ordinary people who have the ability to speak need this? With the advances in Artificial Intelligence (AI), do we need to be so specific?

Alright, what about those who cannot speak? Fine, motion it is. But the keyboard is still one of the most effective methods of input. But more importantly, if you wanted to do motion recognition, why not use something that has been around for a long, long time? How about the American Sign Language?

Well, I am not an expert in this area, but it just really tickled my funny bone. That guy with the deadpan face doing the motions, Jim Carrey has a new competitor!

Secret to happiness

Many times, when we are doing marketing, the biggest motivator for consumers would be happiness. Marketers know that if they make you happy, or make you believe that you will be happy, you will buy.

This consumerism culture has led to very hectic lifestyles, with people searching for ways to make themselves happy. You must have heard this before: “What do you buy for a man who has everything?”

Of course, the collorary “What do you buy for a woman who has everything?” would be just as perplexing, if not more so.

But here, let me share a video that is fascinating and thought provoking. If you were in this situation, would your glass be half full or half empty?