Category Archives: Great Marketing

When Marketing Becomes Selling

I had an interesting conversation with someone yesterday, and it got me thinking. You see, an acquaintance of mine quit from his old job and wanted to get a new one. Naturally, he was asking around. Of course, I had … Continue reading

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Going Organic?

The latest trend today is to “go green”. That is good. Don’t really know if that help us avoid 2012, but well, we do what we can. So, thought I seen it all, until I saw this – Organic Cotton … Continue reading

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Increasing Sales

How do you increase sales revenue? There are only 3 known ways to increase your business legally: Get more customers Increase price Get existing customers to buy more Usually, most companies focus on #1 – Get More Customers. This is … Continue reading

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Thinking Out of The Box

Here is an interesting one – how do you think out of the box? More importantly, how do managers and business owners get their people to think out of the box? Whether you are in marketing, sales, or operations; the … Continue reading

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Measuring Marketing Success

Isn’t it interesting that “marketing” and “measuring” are such poor bed partners? Accountability is an area of management that is looked upon by many as a necessary evil. You see, these people are usually employees. Measuring simply adds another list … Continue reading

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Zero Dollar Marketing – does it exist?

This is like Atlantis. Everyone has heard of it, but no one seems to be able to find it. I really want to clarify something. You see, I have been hearing many people speak of Zero Cost Marketing; and that … Continue reading

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