Category Archives: Great Marketing

Small Company, Small Branding – For what?

Many small companies do not think that they need a brand. Actually, this topic has been covered by many speakers and writers who talk about branding. Mostly, everyone is saying the same thing – you need to brand yourself. And … Continue reading

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Cock Crows, Sun Rise

Every morning, while everyone is still fast asleep, comfortable, warm and in bliss – the cock crows. Grumbling people get out of bed and go about their chores. Why? You see, when the cock crows, everyone knows the sun is … Continue reading

Posted in Great Marketing, Marketing Stuff, Personal Musings | 1 Comment

Niche Marketing – Sunscreen!

Here is an interesting idea. Everyone knows that sunscreens are used when you are out in the sun. Now, the challenge is, sunscreens are messy and they are psychologically associated with “good times on the beach”. But sunscreen is also … Continue reading

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Logos Galore!

One of the most “fun” part of marketing must surely be the logo. Whether you are using them creatively, trying not to use them or even coming up with a new one for your company or brand, it’s a lot … Continue reading

Posted in Brand, Great Marketing | 2 Comments

Goodbye Motorola, Come Back Soon

When we look at the giants, it is usually in awe. But once in a while, we stare in wonder and shake our heads at the strange spectacle of their self destruction. Ever since Motorola came up with the RAZR, … Continue reading

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