Category Archives: Internet Marketing

Is Facebook still relevant in 2013?

facebook still relevant
Is Facebook Still Relevant?
Personally, I am not big on Facebook. But without a doubt, Facebook has been a major force in the marketing arena, but is it still relevant today?

Often, this question is prompted by people looking at the stagnating numbers and the stock market performance of Facebook. That is really missing the whole point of the question. The relevance of Facebook should be tied to the subject matter of your question.

Are you asking if Facebook is relevant to your target audience? Or were you distracted by all the rhetoric surrounding its share price?

With 1.1 billion people on Facebook, do you really dare to say that Facebook is no longer relevant?

The key is to have an understanding of the medium. Managing media is a skill and an art. It is a job for professionals who know what they are doing. This principle has been applied in the areas of print marketing, radio, TV and direct marketing. At this stage of online development, it is foolish to believe that you can leave your social marketing to that young person in your marketing team who has 10,000 “likes” on his Kooky Holiday page. Really.

Any one who is willing to employ professional resources with the know-how and experience to manage the company’s online presence in general and its social media strategy in particular, will find that Facebook is as relevant as ever; if not more so.

Offline Promotion for your Online Business

Sometimes, we think too much. No where is it more true then where it applies to online marketing.

Compared to traditional marketing, online marketing can be considered “new”. Yet, the reality is that the break-neck pace of the online world means that learnings and evolution of the medium runs at a pace that far out-strips that of traditional marketing. Yet, many are still trying to figure it out.

I believe that it has already been figured out, we just find it hard to accept. After all, it is new media and therefore must come with its own lexicon of definitions, standards, processes and all the delicious complications that make “marketing” so mysterious and sexy, right?

Well, sort of.

The reality is that the old adage “The more things change, the more they stay the same” is really very true. The good old realities of promotions and marketing continue to hold true even online. Once the “Internet Bubble” burst, what remains is the truth that the Internet is nothing more than another medium of communications. It is a mega special interest group, if you like. It is like joining a Church Group, or joining a Gym; you join a community of people doing specific things and sharing specific things.

In other words, marketing online is no different than marketing offline. Which brings us to the title of “offline promotion for your online business”. It is actually a better idea than you think. Of course, you do have to promote your business online. But many people fail to realise that the offline route is just as effective, if not more so.

Rather than go into the details of how to do it, just go read my friend Laura Spencer’s excellent piece “Six Simple Ways To Promote Your Online Business Offline“.

I am sure you will enjoy it.

Looking for a good Web Host

Just like the title says, everyone is always looking for a good web host. In fact, webhosting might be the most bothersome activity for most small businesses.

You see, when you are a large company, you can afford to hire your own professionals who can do all the evaluation for you. Or if you are even bigger, you don’t even really need to bother, because you will likely be working with another large, reputable company to do your webhosting for you.

It is the small business who needs to go through the rigours of searching for a good web host. Well, one way to lighten the load is to go to a good review site that does a decent review of web hosts. They will help you to rate the hosts and rank them according to a set of criteria.

If you are new to all this, it might be good to read simply webhosting buying guide.

But in the end, it is you, the business owner who needs to make that final decision.

Reliable Webhosting for Small Business

For many small businesses, a website is likely the only high profile marketing item on the agenda since most of the other options are either too expensive or not very useful.

This is why choosing the right webhosting solution is so important. One of the best ways to find out more about webhosting options would be to actually use the internet itself. Review sites are particularly helpful, since they more or less compile the relevant information for you.

But you do have to be careful to check out more than one review sites. Sometimes, webhosting companies create their own review sites to review their webhosting sites. So, it is always good to be careful and alert.

If you are new to webhosting, you can check out the webhosting guides that are available on most sites. These sections should teach you the basics of webhosting and give you a good idea of what to look out for.

Copywriting – diet pills…

I just found this really interesting site that talks about diet pills and nothing but diet pills.

Anyone who is interested in COPYWRITING should really take a look at this site. OK, if you are looking for a slimmer you, you can go too. Duh.

The site is fascinating for me because you have a page that contains a short write up of ten different diet pills. Yet, each is written with the following key points:

1. Each first line is a unique selling proposition
2. There is a statement of fact and a promise (mostly)
3. Each short write up contains all the salient points that you need to know including the invitation to purchase
4. There are clear links where you can get more information (does not apply to offline copywriting, critical for online copywriting)

I subscribe to the adage that we never stop learning. And this is really a nice learning experience.

Blog Snobs R Us?

Angela did a really nice one on Blog Snobs – what are they and a little bit of rant about it.

But I am sad to say that I have discovered the extent of my shallow-ness. Despite such great content and fantastic comments, the thing I liked best about that post was the cute picture. So, un-ashamedly, here it is again in all its vulgar glory!

hilarious kiss my ass image

Now, whoever said that a picture paints a thousand words was lying. This one only painted three words.