Category Archives: Marketing Agency

American Idol, Song Choice, and your Ad Agency

Posted on March 27, 2008 by Calvin Warr

Simon said of David Archuleta, that he would be surprised if the song was chosen by him last night. For those who do not follow American Idol because someone has held a gun to your head or tied you to … Continue reading →

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Mission Imposible – The Missing Marketing Brief

Posted on February 27, 2008 by Calvin Warr

Once upon a time, in a board room not far away, the Council met. “You know what we want,” said the Head. “Deliver for us a creative of such excellence, none who view it can resist The Product.” It was … Continue reading →

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A Good Marketing Plan for Small Business

Posted on February 26, 2008 by Calvin Warr

When you think about creating a marketing plan, many people feel a huge headache come on. Everyone wants to have the “best” marketing plan. You will always hear things like: “We need a creative marketing plan” “We need a practical … Continue reading →

Posted in Entrepreneur, Great Marketing, Marketing Agency, Marketing Stuff | Tagged , , | 2 Comments

Blog Marketing As a Strategy…

Posted on December 12, 2007 by Calvin Warr

Most people would love to find a method of marketing that is effective, fun and free. Well, blog marketing certainly fits the bill. Unfortunately, not many people understand that “effectiveness” is not the same as having a lot of pages … Continue reading →

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Strategy vs Execution

Posted on September 24, 2007 by Calvin Warr

Marketing Strategy is probably one of the most insulted of all terms. Just because a company has an advertising plan for the year or have its promotions lined up 6 months ahead, they call it their marketing strategy. Sometimes,marketing professionals … Continue reading →

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Marketing Tip – Get Professional Media Buying

Posted on September 23, 2007 by Calvin Warr

When you embark on an advertising campaign, many small business owners believe that they can go out and buy their own media and save on the agency costs. Usually, this is only true if there is some mis-communications between the … Continue reading →

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