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	<title>Online Marketing Should Be Fun! &#187; Marketing Agency</title>
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	<description>Marketing that brings a smile.</description>
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		<title>American Idol, Song Choice, and your Ad Agency</title>
		<link>http://www.calvinwarr.com/marketing/293/david-archuleta-ad-agency/</link>
		<comments>http://www.calvinwarr.com/marketing/293/david-archuleta-ad-agency/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 00:42:33 +0000</pubDate>
		<dc:creator>Calvin Warr</dc:creator>
				<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Marketing Stuff]]></category>
		<category><![CDATA[american idol]]></category>
		<category><![CDATA[david archuleta]]></category>
		<category><![CDATA[song choice]]></category>

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		<description><![CDATA[Simon said of David Archuleta, that he would be surprised if the song was chosen by him last night. For those who do not follow American Idol because someone has held a gun to your head or tied you to the chair without passing you the RC first, David sang a really unknown song, bland [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Mission Imposible &#8211; The Missing Marketing Brief</title>
		<link>http://www.calvinwarr.com/marketing/288/mission-imposible-the-missing-marketing-brief/</link>
		<comments>http://www.calvinwarr.com/marketing/288/mission-imposible-the-missing-marketing-brief/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 02:51:21 +0000</pubDate>
		<dc:creator>Calvin Warr</dc:creator>
				<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Marketing Stuff]]></category>
		<category><![CDATA[Writing]]></category>

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		<description><![CDATA[Once upon a time, in a board room not far away, the Council met. &#8220;You know what we want,&#8221; said the Head. &#8220;Deliver for us a creative of such excellence, none who view it can resist The Product.&#8221; It was a daunting task. A task that would challenge the mettle of The Best. But it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Good Marketing Plan for Small Business</title>
		<link>http://www.calvinwarr.com/marketing/286/marketing-for-small-business/</link>
		<comments>http://www.calvinwarr.com/marketing/286/marketing-for-small-business/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 03:32:16 +0000</pubDate>
		<dc:creator>Calvin Warr</dc:creator>
				<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Great Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Marketing Stuff]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[small business]]></category>

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		<description><![CDATA[When you think about creating a marketing plan, many people feel a huge headache come on. Everyone wants to have the &#8220;best&#8221; marketing plan. You will always hear things like: &#8220;We need a creative marketing plan&#8221; &#8220;We need a practical marketing plan&#8221; &#8220;We need an actionable marketing plan&#8221; &#8220;We need an innovative marketing plan&#8221; What [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Blog Marketing As a Strategy&#8230;</title>
		<link>http://www.calvinwarr.com/marketing/264/blog-marketing-as-a-strategy/</link>
		<comments>http://www.calvinwarr.com/marketing/264/blog-marketing-as-a-strategy/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 09:54:10 +0000</pubDate>
		<dc:creator>Calvin Warr</dc:creator>
				<category><![CDATA[Great Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Marketing Stuff]]></category>

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		<description><![CDATA[Most people would love to find a method of marketing that is effective, fun and free. Well, blog marketing certainly fits the bill. Unfortunately, not many people understand that &#8220;effectiveness&#8221; is not the same as having a lot of pages in the blog, nor is it getting listed in as many directories as possible. Actually, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Strategy vs Execution</title>
		<link>http://www.calvinwarr.com/marketing/216/strategy-vs-execution/</link>
		<comments>http://www.calvinwarr.com/marketing/216/strategy-vs-execution/#comments</comments>
		<pubDate>Mon, 24 Sep 2007 06:59:00 +0000</pubDate>
		<dc:creator>Calvin Warr</dc:creator>
				<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Marketing Agency]]></category>

		<guid isPermaLink="false">http://www.calvinwarr.com/marketing/216/strategy-vs-execution/</guid>
		<description><![CDATA[Marketing Strategy is probably one of the most insulted of all terms. Just because a company has an advertising plan for the year or have its promotions lined up 6 months ahead, they call it their marketing strategy. Sometimes,marketing professionals fall into this trap in their excitement to sell their ideas. After all, a &#8220;strategy&#8221; [...]]]></description>
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		<title>Marketing Tip &#8211; Get Professional Media Buying</title>
		<link>http://www.calvinwarr.com/marketing/215/marketing-tip-get-professional-media-buying/</link>
		<comments>http://www.calvinwarr.com/marketing/215/marketing-tip-get-professional-media-buying/#comments</comments>
		<pubDate>Sun, 23 Sep 2007 12:29:51 +0000</pubDate>
		<dc:creator>Calvin Warr</dc:creator>
				<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[PPP]]></category>
		<category><![CDATA[Review]]></category>

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		<description><![CDATA[When you embark on an advertising campaign, many small business owners believe that they can go out and buy their own media and save on the agency costs. Usually, this is only true if there is some mis-communications between the company and the agency. It is quite unthinkable that ad-hoc media buying can be more [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Blast from the past!</title>
		<link>http://www.calvinwarr.com/marketing/143/blast-from-the-past/</link>
		<comments>http://www.calvinwarr.com/marketing/143/blast-from-the-past/#comments</comments>
		<pubDate>Wed, 25 Jul 2007 13:50:24 +0000</pubDate>
		<dc:creator>Calvin Warr</dc:creator>
				<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Personal Musings]]></category>

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		<description><![CDATA[When I first started out in advertising, you knew you were in the house even if you were blindfolded. Just use your nose. It&#8217;s the &#8220;cow gum&#8221; silly! Today, you have mounting sprays. Today, you have Macs. In fact, a lot of stuff we used to have in the agency are no longer found. Here&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Change for the sake of change</title>
		<link>http://www.calvinwarr.com/marketing/141/change-for-the-sake-of-change/</link>
		<comments>http://www.calvinwarr.com/marketing/141/change-for-the-sake-of-change/#comments</comments>
		<pubDate>Wed, 25 Jul 2007 02:05:55 +0000</pubDate>
		<dc:creator>Calvin Warr</dc:creator>
				<category><![CDATA[Great Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>

		<guid isPermaLink="false">http://www.calvinwarr.com/marketing/141/change-for-the-sake-of-change/</guid>
		<description><![CDATA[Sometimes, people resist change. But at other times, they go the other extreme &#8211; they change for the sake of changing! If you read Ken Chee&#8217;s article on &#8220;If it aint broke, fix it?&#8221; he was talking about clients who were switching ad agencies simply for the sake of getting a &#8220;new one&#8221;. That is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Manage Customer Relationships?</title>
		<link>http://www.calvinwarr.com/marketing/72/how-to-manage-customer-relationships/</link>
		<comments>http://www.calvinwarr.com/marketing/72/how-to-manage-customer-relationships/#comments</comments>
		<pubDate>Sun, 27 May 2007 14:27:31 +0000</pubDate>
		<dc:creator>Calvin Warr</dc:creator>
				<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[PPP]]></category>

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		<description><![CDATA[One of the most challenging areas in marketing is in customer relationship management, or crm in short. But there are plenty of companies out there who claim to provide a complete &#8220;CRM solution&#8221;. Sometimes, people confuse sales force automation with CRM. Yes, it is a part of it, but is not all there is to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hype Up Your Events With Entertaining Speakers!</title>
		<link>http://www.calvinwarr.com/marketing/68/hype-up-your-events-with-entertaining-speakers/</link>
		<comments>http://www.calvinwarr.com/marketing/68/hype-up-your-events-with-entertaining-speakers/#comments</comments>
		<pubDate>Sat, 26 May 2007 13:57:17 +0000</pubDate>
		<dc:creator>Calvin Warr</dc:creator>
				<category><![CDATA[Great Marketing]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[PPP]]></category>

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		<description><![CDATA[Planning a great event can be a very trying task. But if you love events, you will understand when I say that there is no greater thrill then standing at the end of the last minute of the last day of the event and soaking it all in&#8230; On good way to add to the [...]]]></description>
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		<slash:comments>0</slash:comments>
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