Category Archives: Marketing Agency

Blast from the past!

Posted on July 25, 2007 by Calvin Warr

When I first started out in advertising, you knew you were in the house even if you were blindfolded. Just use your nose. It’s the “cow gum” silly! Today, you have mounting sprays. Today, you have Macs. In fact, a … Continue reading →

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Change for the sake of change

Posted on July 25, 2007 by Calvin Warr

Sometimes, people resist change. But at other times, they go the other extreme – they change for the sake of changing! If you read Ken Chee’s article on “If it aint broke, fix it?” he was talking about clients who … Continue reading →

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How To Manage Customer Relationships?

Posted on May 27, 2007 by Calvin Warr

One of the most challenging areas in marketing is in customer relationship management, or crm in short. But there are plenty of companies out there who claim to provide a complete “CRM solution”. Sometimes, people confuse sales force automation with … Continue reading →

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Hype Up Your Events With Entertaining Speakers!

Posted on May 26, 2007 by Calvin Warr

Planning a great event can be a very trying task. But if you love events, you will understand when I say that there is no greater thrill then standing at the end of the last minute of the last day … Continue reading →

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We all HATE to write Briefs!

Posted on May 11, 2007 by Calvin Warr

Working in Marketing for so many years, we all know this – we hate briefs. Nope, nothing to do with how tight it is… moving on… Whether you are trying to brief your ad agency, or a freelance designer or … Continue reading →

Posted in Marketing Agency, Marketing Stuff | 3 Comments

How to Really Irritate your Marketing Agency

Posted on March 13, 2007 by Calvin Warr

Everyone, whether large corporations or small establishments, work with a marketing agency at some point. Now, some people treat their marketing agency like an advertising agency, while others think that their advertising agency is a marketing agency. Whether you think … Continue reading →

Posted in Marketing Agency | 4 Comments