Category Archives: product marketing

Why Personal Video Conferencing Does Not Take Off?

Posted on July 1, 2011 by Calvin Warr

I asked myself this question, about why personal video conferencing does not take off. Even at the Corporate level, it is not as common as faxes, email and telephone calls. Actually, my answer is quite simple. Assuming that most people … Continue reading →

Posted in Marketing Ideas, product marketing | Leave a comment

Product Innovation: Get Out of The Box

Posted on January 5, 2009 by Calvin Warr

Anyone who has ever done product management, product marketing or just tried to create their own product or services will understand the problem. When people are used to doing something in a certain way, it is hard to change. It … Continue reading →

Posted in Entrepreneur, product marketing | Tagged , , , | 2 Comments

Do you know what your Product Experience is?

Posted on December 23, 2008 by Calvin Warr

I read a really excellent article over at Marketingprofs.com and it really struck a chord with me. I have always like the idea of a Product Experience, or a user experience tied to the use of a product. But many … Continue reading →

Posted in Customer Service, product marketing | Tagged , , | 1 Comment