Monthly Archives: February 2008

Mission Imposible – The Missing Marketing Brief

Posted on February 27, 2008 by Calvin Warr

Once upon a time, in a board room not far away, the Council met. “You know what we want,” said the Head. “Deliver for us a creative of such excellence, none who view it can resist The Product.” It was … Continue reading →

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A Good Marketing Plan for Small Business

Posted on February 26, 2008 by Calvin Warr

When you think about creating a marketing plan, many people feel a huge headache come on. Everyone wants to have the “best” marketing plan. You will always hear things like: “We need a creative marketing plan” “We need a practical … Continue reading →

Posted in Entrepreneur, Great Marketing, Marketing Agency, Marketing Stuff | Tagged , , | 2 Comments

Copy writer – Do You Write Fiction?

Posted on February 23, 2008 by Calvin Warr

If you are any kind of writer at all, you must have dreamed this dream. At some point in your life, you must surely have wanted to write your own novel. Frankly, I have never met any one who loves … Continue reading →

Posted in Personal Musings, Writing | Tagged , , | 3 Comments

Sex Sells, But Will You Go To Hell?

Posted on February 22, 2008 by Calvin Warr

I learned that there are some *ist words that are quite controversial. Sexist, elitist, masochist, dentist… well, you get the idea. But the thing is, in marketing, controversy sells. Which is probably one of the reasons sex sells. This then … Continue reading →

Posted in Marketing Ideas, Marketing Stuff | Tagged , , , | 10 Comments

Happy Chinese Lunar New Year

Posted on February 7, 2008 by Calvin Warr

Here’s wishing all our Chinese Readers a very happy and prosperous Chinese Lunar New Year! May the Year of the Rat bring prosperity, wealth and health.

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Shameless Plug – Go see my friend’s new webby

Posted on February 2, 2008 by Calvin Warr

OK, this is a shameless plug for all of you to go take a look at my friend’s new web site. I encouraged him to try for a niche, and of course, he picked a really strange one… Anyway, enough … Continue reading →

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