Monthly Archives: June 2008

We need features, but we’ll buy the short skirt.

Posted on June 12, 2008 by Calvin Warr

For many of us in marketing, it is sometimes a challenge to work with very technically oriented people. They seem to see everything in terms of spec-points and checklists. Imagine this story. Three guys running an engineering company wanted to … Continue reading →

Posted in Marketing Ideas, Marketing Stuff, Personal Musings | 2 Comments