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Monthly Archives: September 2008
Small Company, Small Branding – For what?
Many small companies do not think that they need a brand. Actually, this topic has been covered by many speakers and writers who talk about branding. Mostly, everyone is saying the same thing – you need to brand yourself. And … Continue reading
Posted in Entrepreneur, Great Marketing, Marketing Ideas, Marketing Stuff
Tagged Brand, branding, entreprenuer, small business
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Affluent Chinese prefer foreign brands…
In a recent report released by MasterCard (Brand Preference of the China Affluent), the affluent in China has a preference for foreign brands. When asked about the most important factors for this preference, Quality (92.7%) came out tops. This was … Continue reading
Posted in Marketing Ideas
Tagged brand preference, brand promise, brands, foreign brands
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The Leadership Competencies – Strategic
When we think of leaders, we think of someone who has vision. He has the “big picture”. He knows where he is going. The difference between the strategic view and the tactical view is quite straight-forward. The tactical is concerned … Continue reading
The Leadership Competencies – People
Leaders are not necessary. This might come as a surprise, but it is true. A good manager need not be a good leader – in some circumstances. You would see this most often in large, bureaucratic organisations. Management is about … Continue reading
The Leadership Competencies – Financial
Here is an interesting one – finance. I believe that most people will think that if you know how to add up the dollars and you have a clever accountant doing your books, you are fine. Small businesses thrive with … Continue reading
Posted in Marketing Ideas
Tagged good leaders, good leadership, leadership, leadership competencies
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