Monthly Archives: November 2008

Brand – Is it just my logo?

Posted on November 24, 2008 by Calvin Warr

If you have been in advertising for more than a day, you must have been involved in some kind of branding argument. The most common, ulcer inducing phrase that you will ever hear must certainly be: “… make the logo … Continue reading →

Posted in Brand, Great Marketing | Tagged logo | 1 Comment

Customer Service – Customer or Process Driven?

Posted on November 22, 2008 by Calvin Warr

Here is a very interesting thought for all of us. If you ask anyone if they thought “customer service” is important, the answer would be an emphatic “yes”. After all, you don’t want to lose your job, or your customers. … Continue reading →