When I first started out in advertising, you knew you were in the house even if you were blindfolded. Just use your nose. It’s the “cow gum” silly! Today, you have mounting sprays. Today, you have Macs. In fact, a lot of stuff we used to have in the agency are no longer found.
Here’s a short list as I can remember. See if you can add more:
- Darkroom
- Enlarger (to make larger negatives)
- Big glass table to do FA’s
- FA – Finished Artwork (the real stuff, not the ones in FHA, TIFF and all that…)
- Lupe
And of course, after so long, I finally encounter these three letters again: DTP. Yes, just happened to drop in on this blog and saw the words! Nostalgia for me, since I was the first one to introduce a computer to my first ad agency boss who was so fascinated by this “new” technology. Whew! Just remembering those times gives me goose bumps. Now, those were the good old days.
[tags]advertising, ad agency, desktop publishing, dtp[/tags]
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