I looked at my statistics today, and I saw a very interesting search string: “why should I value ‘fun’…”
This is really a very interesting question. In fact, that this question is asked at all is interesting. What was the mindset of the person asking this, what was going on in his or her mind? Were they trying to decide whether it was worth it to buy the latest XBOX? Or the Wii?
Let me ask you, do you think there is value in making marketing fun? What is the value of fun marketing? Clients are willing to pay for “great” marketing. Will they do the same for fun marketing?
Fascinating question. Studies have demonstrated that learning takes place when people are having fun. In fact, real learning in itself should be fun! But that is another discussion. Extremes in emotions help us to remember things. You will remember your greatest loves, your worst failures and even the silliest jokes. But can you remember the other stuff, the mundane, maybe even important things that have happened?
We remember the Micro-Machines ad, because of the funny guy who talked really fast. We remember the Volvo with another 10 cars stacked on top of it. There are lots more, and each will have their own favorites. But simply listing out the “good stuff” will not help people recall your benefits. Wrap it with something fun, make it relevant and interesting; then you will find that not only will recall be high, even your call to action will see better results. No one wants to go out with a boring date. What makes you think they will respond well to a boring ad?
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[tags]fun marketing, humour in marketing, online marketing, internet[/tags]
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