I just read a very interesting post over at Phil’s blog where he wrote about “Click Here – It’s Not About SEO!“.
In the early days of the Internet, everywhere you went, you saw “click here“. The idea then was that since everything was so new, people did not really know what to do, so you had to tell them – authoritatively. I guess that was what Brian was referring to in his opening paragraph of “Does Telling Someone to “Click Here” Actually Matter?“. Over time, many things have changed, but you still see “click here” everywhere. Why?
In a world where SEO matters, contextual links increases rankings and jaded surfers rule, does “click here” still work? Sometimes, we analyse too much. If you are not reading a page, seeing “click here” will not entice you to click. But if you were reading, does not “click here” make sense in context? Or if you were just lazily surfing around, and you see “click here” then you shrug and say, “Why not?”.
Too many people today surf the web with “intentions”. They are either Internet Marketers trying out new stuff, or Internet Gurus over-seeing their domains (pun intended), or wannabe get-rich-now people like me! Seems like the days of surfing for the sheer pleasure of discovering new things just don’t cut it anymore. There are way too many sites now. Heck, even random surfing has been institutionalized by Stumble Upon! Aaarrggghhh! Can you say “regulated window shopping”?
For anyone not initiated into the world of split testing, SEO, link relevancy and such, does “click here” work better or “visit me now” make a significant difference? Do they care?
They don’t. But you do. You the marketer. You the wanna-get-rich-online-now kindred soul of mine. We care.
For me, I have an opinion (don’t we all…) and that opinion is that people will click on a link if:
- they know it’s a link
- they want to know about whatever it is they were reading
Sure, with great keyword relevant links or psychologically primed colored links or any other mechanisms, you can increase the clicks. But right at the bottom of it all, are your readers pulled in by what you write. If not, they would be long gone before they can get to “click here“.
[tags]SEO, contextual links, user interface[/tags]