Update on the Technorati Top 100 Favorite Experiment

Here is an update from the Technorati Top 100 Favorite Experiment. I started this 3 days ago after reading Dosh Dosh Technorati Experiment. Basically, I added anyone who added me, and I asked a few of my friends to add me and so on. To put it simply, I asked anyone interested to participate to Favorite my blog by clicking here and then to please leave your Technorati username as well as a similar link to your blog in a comment. Quite a lot of folks responded and it seems some are intent on building up their page rank while others just want to have fun! Following is the list of people who have “favorited” me. By the way, as pointed out by Nenad Ristic “favorited” is not recognised as a valid word by Firefox! Well, I guess that is how language evolves.

Those interested to read the original post can head on over to the

Technorati Favorites Exchange – A Dosh Dosh Experiment

Happy Favoriters (another word not recognised as a word, I’ll bet!)

  1. pasat (aka grzegorz paslawski)
  2. star500k (aka Saw Htoosayhei)
  3. plosiguant (aka Nenad Ristic)
  4. ValkrieANGEL (aka Pam Keong)
  5. ejcooksey (aka Elisabeth Cooksey)
  6. Grant24 (aka Grant Pierrus)
  7. ant3eye (aka Anthony Tripodi)
  8. quasifictional (aka Diogenes)
  9. sevn (aka Daniel)
  10. BrownBaron (aka Ariel Garcia)
  11. bwp58 (aka Brian Pratt)
  12. blogosquare (aka Hans Coomar)
  13. mgax01 (aka Marc Chase)
  14. askax (aka Andika Kusuma)
  15. sjbarker (aka Simon Barker)
  16. vinodis (aka Vinod Ponmanadiyil)
  17. Noviisi (aka T Jantunen)
  18. gvvaughan (aka Gary Vaughan)
  19. kawaiikuma (aka Maki Maki) – The ONE who started this!
  20. VivienneQuek (aka Vivienne Quek)

Sex In Your Advertising

Sex in the City might be over, but Sex In Your Advertising is something that will likely remain a hot topic for discussion for a long time yet.

With research going on for years regarding the impact of sex on the advertising world, it is interesting to know that all this research finally drew a conclusion that everyone else seems to have known all along – sex in advertisements turn off women viewers. It’s like “Duh!”, well, what can we say to this? This bit of behavourial research was actually related to the fact that if you run advertisements during sexy programs (example: Sex in the City) the rate of recall for the advertisements were actually LOWER!

Well, this armchair expert could have told you that! If I am so absorbed by the sexy programmes and even memorising some of the stuff for er… later on; how am I ever going to remember any of the ads?

Well, whatever the case may be, you advertisers now know a secret – the top rated, sexy programmes might have lots of viewership, but might not be the best place to spend your advertising dollars!

Well, does this seem more interesting than our Technorati Favorite Experiment??

Technorati Favorites Exchange – A Dosh Dosh Experiment

This is an interesting aside to an already interesting blogging experience. As we all know, the grand-daddy of all blog directories/search sites is none other than Technorati. I just read this very interesting experiment going on at Dosh Dosh blog where an ongoing experiment is being run to determine whether or not getting up in Technorati favorites will help a blog.

Here is the Link to the Dosh Dosh Technorati Experiment.

OK, you can try it too if you want. I have copied the instructions from Dosh Dosh’s blog and you can follow it here:

1. Participate by Exchanging Favorites

This is fastest way to join the exchange program. Favorite my blog by clicking here and then please leave your Technorati username as well as a similar link to your blog in a comment.

To make things easy, I suggest using a Technorati favorite link or button. You can get the buttons and links easily at this Technorati page. Please leave a link to one blog only.

My Technorati nickname is warr and I will favorite all the links as soon as possible. I won’t be leaving any comments to confirm this because I’ll just be repeating myself constantly over the comment section.

Please periodically check to see who has favorited your blog and do also let me know if I’ve left you out.

2. Link to this blog post with your Post on Technorati Favorites

This is only for those bloggers who are interested in holding Technorati exchanges on their blog as well. These are the steps you need to take:

  • Create a post on your blog announcing that you are exchanging Technorati favorites. Prominently include a link to this post to indicate that there is a similar exchange going on at Dosh Dosh and CalvinWarr.You can use any link text you want. I do however prefer that you make a new post on this topic instead of putting the link in a old post that is already deep in your archives.
  • Get a Link Back. Once I’ve noticed the link via trackback or Technorati, I’ll include a link to your post on Technorati favorites in this post itself so readers here can visit your blog to participate if they want to. I will also try to periodically highlight this post so it never gets lost in the archives.Links will usually be put up pretty quickly but if you didn’t see your link up after a day or two, please feel free to leave a comment to flag this.

Do not forget to go and do the same for Dosh Dosh and at my friend’s Versa Creation Marketing Blog!

Let’s see if this does anything!

Leadership – Have a Vision

This is the third part of my leadership series. Links to the first two parts at the end of this post.

If you have ever been lost going through MacArthur’s Maze or the New Jersey Turnpike, you know the value of having a map. Better yet, if someone who knows where he is going sits beside you, driving is such pleasure.

Soldiers without a map, buildings without an architect, lost child with no adults; all the poor souls in these scenarios beg for one common thing – direction. As a leader, this is one of your most important role. You are the one who should know WHERE everyone is headed for. To be an effective leader, you must have a vision.

This vision should not be confused with your personal values. It should be congruent with those values, but your vision should have a direct impact on either

  • Your business
  • Your staff

Many leaders confuse their ambition with their vision. Without going into a debate on this, let us define what a vision ought to be. With a good understanding of what a vision is, the leader is then better able to have a clear vision. So, what exactly is a vision?
A vision is a clear, fixed understanding of the future state.

A vision is clear. Leaders who claim to have a vague, somewhat surreal “vision” and encourages everyone to go with the flow, is likely making things up as they go. If you are not able to be precise and clear, that is not a vision; it’s a dream.

A vision is fixed. This is something many will have problems with. How can a vision be fixed when we live in a world so full of change that we do not even know if our favourite hamburger stand is going to be there tomorrow? All great visions are fixed. They do not change from one day to the next, or one year to the next. When visions become clearly attainable, great leaders usually celebrate that, and then create a new vision, a new peak to scale. After so much successes, Microsoft’s vision is still not attained – “A computer on every desk” (running Windows, no less!).

A vision is clearly understood by the leader. Others may look at it and think it is a dream. Gurus may comment on how impossible attainment is. But the leader understands the vision perfectly. He sees how it can be reached. Some leaders never live to see their vision fullfilled. But great leaders have always articulated clear visions and they all seem to know exactly how to reach it.

The most important thing to remember is that you must have a vision. It could be a grand vision or even a more humble one where you merely wish to be number one in the world; just be sure of what your vision is.

Our next installment will be on sharing this vision.

To catch up, here are the links to the previous two posts:

  1. Articulate Your Personal Vision As a Leader
  2. Putting Action To Your Words

Leadership – Putting Action To Your Words

This is the second installment on Leadership. If you missed the first one, you can read it here: “Leadership – Articulate your Personal Values as a Leader“.

It is so easy to talk. Afterall, it’s only words. Yet, these same words can come back and haunt you in the worse way. As a leader, this is a fact you need to be aware of. If you have shared your personal values as a leader, than the logical next step is to ensure that you make good on it.

From this, you will understand clearly that “sharing your personal values” is not just a cliche. It is not something that you “do” for your speeches. Your personal values should be exactly that – yours. Everyone have their beliefs, their likes and dislikes. Whether you choose to share them with others is your perogative. However, it would be most unwise to try to create a false persona by blithely listing some “values” that you think others would appreciate.

Action speaks louder than words, and in the case of a leader, those actions can solidify or destroy all the goodwill and trust that have been built.

Let us go for a safe example. Kindness. That is a character trait. Must be kind to animals, that could be a possible personal value. Now, if this is really not a value that you hold dear to your heart, don’t say it. After a few beers, you go happily on your way, and then… you pat the dog, or you kick the cat? At a time when our guard is down, when we least expect it, our true values surfaces. It is bad enough to kick the cat, but there could be a million explanations and justifications. While that is bad, it is so much worse if you presented yourself as an animal lover, and then get caught in that despicable act. Kiss your leadership goodbye. You can still be “boss”; but you ain’t git no respect!

It is important to articulate your personal values, it is even more important not to be dishonest in any way about them. Some people are not even sure what their personal values are, and so find it difficult to articulate them. But when you ACT, your values shine through. So, be careful what you say. Your words are a testimony more powerful than you know. Your actions then become the final straw that will either seal that truth or break the illusion you try to create.

On final point, some leaders try to “walk the talk”. That is fine as long as the efforts are genuine. If you are building up new habits, if you are trying a new tact, fine. But never mis-represent that these are your already your values; your words, if not seen in action, mean nothing.

In the next installment, we will explore how a leader should “Have A Vision”.

Articulate your Personal Values as A Leader

This is the first of a ten-part series on being a good leader. Over the years, we have read and learnt a lot about being a good leader. More importantly, we have actually experienced suffering under bad leaders and blossoming under good leaders. All this will either make you seek vengeance or to vow to becoming a better leader.

Most people think that because they have been appointed as a leader, they automatically are leaders. A manager promoted into that position as a result of good work, good connections or good whatever, will now have to lead his new team of people. From being “one of the gang” to now being the boss. How often has this scenario played out in office after office.

“Me, Boss. You, staff.”

Contrary to common beliefs, not all managers are hated on the first day of work. The hate usually comes on the second day. OK, that was a joke. Anyway, a leader is usually given a chance to prove himself/herself. How that is done, is up to the new “leader”.

At this point in time, let us clarify – you do not become a leader by appointment. You need to win the respect of the team and you need to establish your role within that team. Yes, leaders have a role.

Some people believe that a leader simply sits and gives orders. Giving orders, fortunately, is only a part of the leader’s role. A leader must display a lot of characteristics in order to be an effective leader.

One of the first things a leader should do, is to somehow articulate your personal values as a leader. This might seem trivial, or even irrelevant to some. However, this is important for a very simple, basic reason – we work with PEOPLE. Human beings are not cold, rational automatons. We are people with emotions, likes and dislikes, prejudices, and lots of other stuff.

When we look at our new leader “wannabe”, we see another human. We wonder, “What is he like?”; “What does he like?”

Clarify your personal values. This can be done as simply as calling everyone together, give a short, inaugural speech. Speech. This is not an ego trip. This is an important point of initial contact with your team members. Do not give your “Minions! Listen to me!” speech. Instead, give a short introduction of yourself, who you are, where you came from, and so on. It does not have to be long. Just enough to show that you are human enough to communicate with them. It is not an opportunity to regal them with your resume. It is a time to say “Thank you, team. Hope we can work together well.”

Let them know what you value most. Honesty? Diligence? Creativity? Show something of yourself to them. Not policies, but rather, share a part of you with them. Let them know where you are coming from.

In the next installment, we will explore how we can take the next step as a leader. Putting action to your words.

Event Management Through a Marketing Agency

When you are planning an event, should it be done with your own staff or should you engage some kind of marketing agency to assist? There are several options here. Other than the full-service marketing agencies, you can look for Public Relations companies, or Event Management companies or Promotions companies; among others.

What is the basis to make a decision? In a previous article, I talked about An Interesting Idea For An Event or Product Launch. Now, what if you need more ideas? If you are able to be creative and have a string of ideas, it is likely that you will not need a marketing agency to help. But then, event management is not just about the ideas. Marketing ideas are just that, ideas. But the actual event management entails a comprehensive project management that would be taxing on any marketing department’s resources.

I would like to think that the decision whether or not to appoint an external marketing agency to handle the event management is one which can be made by asking a few simple questions:

  • Do you have enough staff to cover the event planning (event planning)
  • Do you have experienced staff to manage the project (event management)
  • Are there higher value added activities that you can use your staff for
  • Do you have a budget to farm the event management out (event costing)

Of course, depending on the type of event, and the type of business your company is in, there would be other considerations. But I believe that the above would be the main ones in almost any circumstances. One of the most important decision is how cost effective it is to do it in-house compared to appointing an external marketing agency to do the job. Even if you decide to do it in-house, there are ways that you can have a more Cost Effective Event Management executed.

Usually, a simple rule of thumbs (you have TWO thumbs, right?) would be:

  1. Is this a major event?
  2. Is there significant costs involved?

If both answers are positive, it usually means that getting a marketing agency would be a good idea. Then of course, there is a decision about whether to get a PR Agency, a Event Management company or a Promotions Agency.

Oh well, maybe an ex-girlfriend could do it. <- JOKE!

Sportsmanship

Sportsmanship seems to be as much a relic of the past as Noah’s Ark.

Even at high profile events in traditionally very “sporting” sports you can see the deterioration  of sportsmanship. From the 2006 World Cup “insult” of French captain Zidane by Italian Materrazi to the Cristianno’s baiting of his team-mate Wayne Rooney; it is obvious that even at the so-called “professional” level, things are no longer like they were.

Now, you have coaches being killed when a team loses a match. Poor Bob Woolmer. Whatever the reasons for the loss, can anyone seriously believe death as a fair return? Worse yet, what if it was about other darker secrets?

The pure joy of a match well played seems to be no longer enough for today’s jaded society.  It is sad.