Everyone, whether large corporations or small establishments, work with a marketing agency at some point. Now, some people treat their marketing agency like an advertising agency, while others think that their advertising agency is a marketing agency. Whether you think they are different or the same, well, that is not the matter of discussion today. Today, we want to teach you how to really, really irritate the heck out of your marketing agency.
Running events has always been a key marketing activity for many companies. But they are expensive and time consuming. Here are some tips that will result in cost savings and maybe some new ideas.
There are many different types of events. They could be as simple as a tea party for 10 of your best customers to elaborate, international exhibitions and shows. However, there are several key elements that are present in almost all event management scenarios. Two of the most obvious would be the Venue and the Program. Unfortunately, many marketing managers fail to see these as important elements.
Most of us would have attended numerous corporate events, product launches and press conferences. Most of the time, it is with the feeling of “same old, same old” when we go for such events.
It is always the challenge for marketers to find new and interesting way to keep the jaded crowd happy. We all need interesting hooks to make the event more memorable. Rather than “Oh, yeah, I think I attended Product X launch” or “Press conference? I think I was there.”
Marketing is always a fun activity. From time immemorable, humans have been engaged in this activity. Of course, in the days of the snake-oil salesmen, marketing was not as sophisticated and the only way “real” doctors differentiated themselves from these were their immaculate dressing and a proper office instead of a wagon!
Still, if you think about it, its Marketing 101 in all its bare glory. Find the key point of weakness in the competitor and address it. Positioning yourself as a well educated (vs the uneducated), as a stable and committed member of the community (vs the rolling wagon), and clean cut, respectable person (vs the travel stained unwashed) and there you have it. Differentiation, positioning and customer relationship management; all present in the good ole Wild Wild West!
Now for those who think marketing is hard work, well… work on! For the rest, enjoy!
For those following the saga of RegisterFly, the site www.registerfly.com seems to be working now. However, the definition of “working” is subject to interpretation.
For example, some users find that they can pretty much do everything, while others are still struggling to get Auth Codes and making changes to Name Servers and so on.
Looks like the issues revolving around the control of the servers and the disputes between the owners, ICANN and numerous others seem to rage unabated while at the site, it appears to beÂ “business as usual”. This is quite unusual and a little disturbing considering the nature of the problems.
THIS domain name itself sits in RegisterFly at the moment. What will become of it is an interesting question indeed.
I am still following this on www.registerflies.com
Well, the battle has sprawled the Net and has even been covered by the Malaysian Sun. To read about this extremely “Hongkong Serial”-like drama, go take a gander at: