Summer is here! What are you doing about it?
One of the most effective and important contribution of marketing to the growth of your business is niche marketing. Gone are the days when everyone tries to market to everyone else. Today, the ability to identify and address profitable niches is the life-blood of many companies.
Some niches are easy to identify, some are a little less obvious. For example, take a look at holidays in Majorca, this is clearly a very targeted effort to sell into a highly competitive market. There are millions of cheap travel sites to choose from on the Internet. So, in order to stand out, you need to identify a clear niche.
Using technology is also an important part of this strategy. Again, back to the example above, you can use the search engine to easily find the best bargains from UK’s leading brand Tour Operators including First Choice Holidays, Thomson and Thomas Cook.
Celebrate summer. Go on a holiday. But I think, not just any holiday. Go search for your ideal choice over at Holiday Hypermart!
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Technorati Tags: holiday, cheap travel, summer holiday, vacations
James said,
July 1, 2007 at 8:59 pm
Don’t you think that bloggers should be less mindless and post on more meaningful things such as charity? America is in the toilet and you aren’t do your fair share to make it better. You are a journalist but not an activist. I would hate to be you.
Consider making a difference and make your next blog entry on something worth caring about. How about suggesting to your readers your favorite charity. Maybe some of them will even contribute…
http://duckdown.blogspot.com/
Calvin Warr said,
July 2, 2007 at 7:09 am
well, I am all for charities, but all work and no play makes Jack a dull boy… so, pushing a little summer holiday joy ain’t all bad… :p