Sometimes, people resist change. But at other times, they go the other extreme – they change for the sake of changing!
If you read Ken Chee’s article on “If it aint broke, fix it?” he was talking about clients who were switching ad agencies simply for the sake of getting a “new one”. That is pretty strange. The reality is, in the world of creative marketing, new is not always better. In fact, the more familiar the team is with your company, product and market, the more creative they can be! At any rate, they will not be making silly mistakes that will cost you money.
So, next time, when you feel like changing your ad agency, go change a shirt first. If that don’t satisfy your craving for random change, then take a long hard look and weigh the pros and cons.
[tags]PC, CPU, online stores[/tags]
Leave a Reply