Here is an interesting take on conventional wisdom vis-a-vis using sex in advertisements that was posted on Versa Creation’s blog. Of course, we can argue about ethics and morals, but more importantly, is it effective?
I guess guys would be more tuned in to such ads than women. But on the other hand, if not tastefully done, even guys will get put off by the ad (OK, some of the guys would). So, while it is exciting and a little bit naughty, think twice before employing “sex” in your marketing.
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