Is this Good Marketing?

Here is something that you can think about. Many times, when we are in marketing, we promote stuff. We use hyperboles and we cajole and flatter. We paint pictures with words and convey meanings with pictures. We communicate. Sometimes, we do smoke and mirrors. Sometimes, we distract. Sometimes, we mislead…?

Take a look at this post by Charlene about “Crocs and Escalator Dangers” and you tell me whether you think that what the Crocs company is doing is a load of crock or clever marketing.

Does a contextual text link work better than the traditional Click Here link?

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